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Bonus info for small & medium-sized businesses

Small & Medium Business (SMB) Reports


  • Digital Online Tools (2018) – 80% of small businesses are not taking advantage of the digital tools they have access to, despite the overwhelming benefits to businesses who are engaged in technology.
  • Growing SMBs Embrace Technology (2021) – In addition to accelerating tech investments, growing SMBs are more likely than stagnant or declining ones to leverage technologies such as customer service software, email marketing software, and e-commerce software. Project and collaboration tools saw the largest adoption rate. With the increase in usage in recent years, around 60% of growing SMBs now use CRM, email marketing ecommerce and collaboration software.
  • Goal-Setting – OKRs, KPIs and Budgets  – By implementing a methodology that includes OKRs and KPIs, businesses are able to establish a clear focus and align resources on what’s important to their success and to make teams results-oriented and take ownership in moving the business ahead through continuous improvement.


  • Andy Grove video on OKRs – short video of former CEO of Intel, Andy Grove, explaining OKRs to a roomful of engineers (2:30 min.).
  • John Doerr video on OKRs Measure What Matters author John Doerr talks with MIT’s Donald Sull, explaining the benefits of OKRs and why companies need to turn their focus to setting the right objectives (27:11 min.).
  • Google Ventures OKR video – Rick Klau of Google Ventures shared  this video in 2013 on how they set goals with OKRs at Google Ventures. This video unintentionally became a leading resource on OKRs at 1.1M views. In 2-17 Klau made updates to his video via a tweetstorm which you can find here (1:21 hr.).
  • Connecting Small Businesses Research Livestream – In the Connecting Small Businesses study (2018), Google commissioned Deloitte to conduct research to better understand what is preventing small businesses from using digital tools. This livestream showcases the internal dividends and perceived benefits from using digital tools, where small businesses were using digital tools, and what barriers small businesses say that is causing them not to use digital tools more fully (52:15 min.).


  • Power Words Report – This is a tool I access ALL THE TIME for social media or email marketing. John Carlton is a master of his copywriting craft.

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