smb acceleration of tech
embracing technology to ensure their future
“In an increasingly unpredictable world, SMB leaders are accelerating their tech investments – seeking technology to help their business survive even the most tumultuous times.”
In the fifth edition of the “Small and Medium Business Trends” report, it’s clear that more and more SMBs are embracing technology, convinced their survivability depends on it. Responses from more than 2,500 SMB owners and leaders around the world showed:
- What changed for SMBs over the past year and how that impacted their future
- How technology has helped SMBs grow
- How SMBs are utilizing technology to deepen trust with customers and employees
- Why the majority of SMBs increased their investment in CRM, email marketing, collaboration/project tracking and e-commerce software.
The survey was conducted online by The Harris Poll for Salesforce in June/July 2021.