embrace tech
Leveraging tech to help people & businesses thrive!Businesses large and small are investing in digital technology. Customers are expecting enhanced customer experiences, social media engagement and convenient online shopping. As a result smart businesses are using tech more than ever to focus, align and to measure what matters.
Digital Technology
Today’s consumers expect to interact with businesses using online tools and digital technology. But according to a Deloitte small and mid-sized business (SMB) study* a few years ago, most businesses were not using even the basic tools. The top 20% tech savvy businesses saw huge benefits compared to the bottom 20% tech laggards.
Benefits included:
- Earned 2X as much revenue per employee
- Experienced 4X the revenue growth over the previous year
- Were almost 3X as likely to create jobs over the previous year
- Had more than 6X the average employment growth rate
- Were 3X as likely to have exported over the previous year
So what did these tech savvy businesses do that made such an impact? More importantly, how can your business begin to enjoy the same benefits of the technically engaged businesses?
Communicate
A basic necessity for any business is a website where customers can access important information they need to know. But that’s not all. Social media has become important in establishing and nurturing relationships that “brick and mortar” businesses naturally developed. Find out how >>
Coordinate & Collaborate
It’s essential to identify what is important to every business, align objectives and key results (OKRs), then identify metrics to measure what matters. This ensures resources are working on what matters to the business, optimizes collaboration and minimizes wasted work. Find out more >>
Automate
Effective organizations don’t get bogged down with busy work. They automate much of the repetitive behind-the-scenes processes in marketing, sales, and customer support to focus on impactful customer experiences. Discover their secrets >>
*Unfortunately, there is no standard of what constitutes a small or mid-sized business. The US Small Business Administration definition of small business varies by industry, ranging from $1 million to over $40 million in total revenues and by employment from 100 to over 1,500 employees.
percent plus of businesses are small & mid-sized
Million small businesses in the U.S. (2019)
Million net new jobs created/yr by SMB in US (2019)
Percent of the total new jobs/yr are SMB in US (2019)
SMB Acceleration of Tech
In the fifth edition of the “Small and Medium Business Trends” report, more and more SMBs are embracing technology, convinced that their very own survival depends on it.
It All Starts With Focus first
With all the talk about alignment, check-ins, and measuring what matters, it’s tempting to get the “cart before the horse” when considering OKRs. Focusing on high level objectives first is key.
top 3 technology priorities
SMBs are investing in technology, but what are they prioritizing? You may be surprised to discover that it’s different for growing businesses vs. stagnant or declining businesses.
Top 5 SMB tech solutions
Want to know what digital tools and technology software SMBs are using to run their businesses? The Top 5 hasn’t changed compared to last year but their ranking has. What’s changed?
OKR: Goal-setting on steroids
If MBO, KPIs, and the latest 3-letter business jargon make your head spin, you are not alone. Discover the latest goal-setting methodology called Objective and Key Results (OKRs) and how it has helped leaders transform their companies.
MBO Upgrade
First introduced in the 1970s, Intel CEO, Andy Groves, took the MBO framework and added outputs into the goal-setting process. Click here for a short video.
Fast-forward to the late ’90s when John Doerr, Intel engineer turned venture capitalist, begins introducing the OKR framework to start-ups including Google. He would go on to write the 2018 New York Times best seller Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs.
Discover how both tech companies and non-tech companies have transformed their companies using OKRs.
Improving Website Performance
Need help on improving website performance? Is your website slow? Faster websites improve your user experience and search engine rankings.
1-Week Accounting Migration
A nonprofit had outdated accounting software and brought in a firm to update it. 3 months passed and still no progress. Find out what this nonprofit did to turn the situation around.
Best Websites Design for Conversion
Still thinking of your website as an online brochure? Stop! The best websites design for conversion whether it’s generating leads or selling a product.