embrace tech

Leveraging tech to help people & businesses thrive!

Businesses large and small are investing in digital technology. Customers are expecting enhanced customer experiences, social media engagement and convenient online shopping. As a result smart businesses are using tech more than ever to focus, align and to measure what matters.

Find out why!

Digital Technology

Today’s consumers expect to interact with businesses using online tools and digital technology. But according to a Deloitte small and mid-sized business (SMB) study* a few years ago, most businesses were not using even the basic tools. The top 20% tech savvy businesses saw huge benefits compared to the bottom 20% tech laggards.

Benefits included:

Earned 2X as much revenue per employee
Experienced 4X the revenue growth over the previous year
Were almost 3X as likely to create jobs over the previous year
Had more than 6X the average employment growth rate
Were 3X as likely to have exported over the previous year

So what did these tech savvy businesses do that made such an impact? More importantly, how can your business begin to enjoy the same benefits of the technically engaged businesses?

w

Communicate

A basic necessity for any business is a website where customers can access important information they need to know. But that’s not all. Social media has become important in establishing and nurturing relationships that “brick and mortar” businesses naturally developed. Find out how >>

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Collaborate

It’s essential to identify what is important to every business, align objectives and key results (OKRs), then identify metrics to measure what matters. This ensures resources are working on what matters to the business, optimizes collaboration and minimizes wasted work. Find out more >>

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Automate

Effective organizations don’t get bogged down with busy work. They automate much of the repetitive behind-the-scenes processes in marketing, sales, and customer support to focus on impactful customer experiences. Discover their secrets >>

*Unfortunately, there is no standard of what constitutes a small or mid-sized business. The US Small Business Administration definition of small business varies by industry, ranging from $1 million to over $40 million in total revenues and by employment from 100 to over 1,500 employees.

percent plus of businesses are small & mid-sized

Million small businesses in the U.S. (2019)

Million net new jobs created/yr by SMB in US (2019)

Percent of the total new jobs/yr are SMB in US (2019)

In this video you'll see references to a report that Deloitte conducted for Google with over 2,000 small business decision makers in the US. The Connected Small Businesses report outlined what small business leaders considered to be the benefits of using digital tools. In addition, it highlighted where small businesses were using digital tools and the barriers for not using digital tools more fully.

Download the report

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SMB Acceleration of Tech

In the fifth edition of the “Small and Medium Business Trends” report, more and more SMBs are embracing technology, convinced that their very own survival depends on it.

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It All Starts With Focus first

With all the talk about alignment, check-ins, and measuring what matters, it’s tempting to get the “cart before the horse” when considering OKRs. Focusing on high level objectives first is key.

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top 3 technology priorities

SMBs are investing in technology, but what are they prioritizing? You may be surprised to discover that it’s different for growing businesses vs. stagnant or declining businesses.

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OKR: Goal-setting on steroids

If MBO, KPIs, and the latest 3-letter business jargon make your head spin, you are not alone. Discover the latest goal-setting methodology called Objective and Key Results (OKRs) and how it has helped leaders transform their companies.

MBO Upgrade

First introduced in the 1970s, Intel CEO, Andy Groves, took the MBO framework and added outputs into the goal-setting process. Click here for a short video.

Fast-forward to the late ’90s when John Doerr, Intel engineer turned venture capitalist, begins introducing the OKR framework to start-ups including Google. He would go on to write the 2018 New York Times best seller Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs.

Discover how both tech companies and non-tech companies have transformed their companies using OKRs.

Click here